Some time back, I'm not sure when, perhaps it was the 1980s, maybe earlier but I wasn't paying much attention, credit card companies started pushing "Gold" versions of their cards. When that wasn't enough, there came the "Platinum" cards. I'd joked that someday some credit card marketeer should come out with a "Radium" card as a "glowing endorsement of your credit worthiness." (This was before the "Plutonium Card" jokes started.)
Since then I've seen the gold, the platinum, and when metals weren't enough, "Diamond Preferred" (what do diamonds prefer, anyway?) and things that are simply "elite" which I suppose is to work on snob-appeal.
Today I saw another one, "Double Platinum." I mused for a moment on the number of albums that would be, then looked it over a bit. A platinum card but with a "double" point (2 micropoints per dollar spent rather than one micropoint per dollar spent). The offer got shredded: Rate above 10%, and variable. The micropoints aren't worth the hassle. Besides, I don't use a card that often. I cancelled a card recently as, among other things, I hadn't seen fit to use it since January.
Classic. Gold. Platinum. Diamond. Double Platinum. Elite. What's next? Or what's missing? Silver seems to be. Well, silver tarnishes.